Forgetting the Money: 10 step framework to harness true project value

The way we approach financial project value is broken.

It’s largely a collection of guesswork, inaccurate numbers and top-down maintenance.

As a result, too many projects have failed, are struggling, and nearly all could be improved to find true value.

For the past year, we’ve been working on a Project Accounting Framework to change this. Today, we’re ecstatic (and quite nervous) to announce that Forgetting the Money: 10 step framework to harness true project value has finally been published and is available worldwide!


Forgetting the Money: 10 step framework to harness true project value brings together the various learnings that minimises financial risks of failure, increases transparency and drives project success. It is divided into 10 steps that offer guidance in standardising processes, structures and functions required in a business to improve project transparency, governance and decision making. This is required for project success from a financial point of view. Any organisation or team can implement all 10 steps, but even picking or choosing some of the steps will help achieve outcomes for your desired output.

The time has come for project professionals to embrace their financial project value and not merely maintain projects. Knowing your project’s true value is your best friend to know exactly what is going on and what needs to be done. Using this financial information you can improve your decision making and project impact and prove your projects’ true value.

A HUGE thank you to the dozens of people that encouraged Dina to write the book, helped make it happen through your shared research, peer review, guidance, and editing. And a special thank you to those of you who have helped pick and then redesign the cover.

We have a marvellous and innovative community that supports us and we are humbled by your generosity every day. Here’s to more project success!